• publishing,  writing

    Self-publishing – 2020 to 2022 in review

    Table of Contents

    So it’s important to reflect and ponder, at least for the first few days of the new year!

    In 2022, I became a self-published author, with one book. I started back in 2020, so this is like a two year recap/reflection.

    The Dramatic Origin Story

    It was 2020. I was re-writing the Epic Fantasy Novel (about five years in development) and got frustrated when I’d finished it and the structure was pudding. It was a bunch of novellas bolted together. COVID was everywhere, and I was trapped in my house. So I joined a year long writing, online course. It was in the UK, I’m in Australia, so lots of getting up at 4am to talk to people or waiting for the replays of courses rather than joining in them.

    Anyway, one thing the course guys said was to focus on the bestselling subgenre in your genre. For me, this was urban fantasy rather than epic fantasy. Also, because the genre draws a lot from detective stories, I could do a complete story in one book! And the main character could have another adventure in the next book!

    I also attended WorldCon 2020 in my bedroom. At the urban fantasy panel, a cool idea for a setting struck me—what if it was a world similar to ours with cars and technology but not our Earth? And what if the past was an epic fantasy setting? And in the modern age, what if people thought that their past was folklore? But magic was still there, if you knew where to look.


    In 2020, I wrote the first novel in the setting. And got it finished, thanks to the online writing course. I had a draft, but it wasn’t ready for release. Lots of getting stuck in the middle, and figuring out to make the main relationship ‘work’ between the two characters. It’s not a romance–it’s more of a thriller, but that relationship needed to click or the main character’s motivations wouldn’t make sense.

    So, as a side project, I wrote a novella featuring a side character from the novel, which became ‘Final Night’. I also wrote a short story per month for my mailing list and wrote all of my world building for the setting as a tabletop roleplaying game.


    • The novel took longer to develop than expected! In fact, I took it through two more writing courses (I think I got addicted to courses during COVID) and I still think it needs another draft.
    • Because of the above, I launched the finished novella as an ongoing series, which meant dropping the novel and completing the new series based around Lukie, the undead teen detective from the novella. This was a bit of rework and rescheduling things.
    • My best short stories (current reader magnet) don’t link into the current series I’m working on.
    • I’m still working out what comparison authors to use for marketing the series.

    Notes for next series

    • Finish at least the second book in the series, and have an idea for the overall size of the series.
    • Have the reader magnet that links into the main series ready when the first book is launched.

    Business Approach

    I realised I’d be a ‘slow’ author, and wouldn’t be able to keep up the book-a-month or rapid release schedule that the 20Books250k group focuses on. That’s all based around the KDP Select/Kindle Unlimited platform on Amazon. So I’d release wide instead. I went direct with Amazon, Apple, Kobo, Barnes & Noble and did the rest via Draft2Digital. I’ve only made about $10 from the release so far from vendors (more from hand selling to people at conventions and my book launch). I’m not too fussed, as my plan is to build a backlist and market that when I’ve got the box set ready.

    Uploading to all sites was relatively painless. However, because I kept tweaking my backmatter, I’d have to login and reload my book multiple times. Next time, my final upload will be final.


    I started a mailing list, and wrote a short story a month to entertain people while I worked through things. I decide to have a character host the newsletter, as it makes it more fun for me to write, so I’m still working out a balance between microfiction/and real-life author updates.

    Final Feedback

    Final Night had a lot of work on it – lots of beta reading, developmental editing by the amazing Angela Slatter, more editing by Nef House Publishing…. And I thought it sparkled and gleamed like a fresh-cut gem!

    I entered Final Night in the StoryGraph beta giveaway program. I got lots of reviews! Amazing! However, they were mixed. A few two stars, lots of threes and a few fours. After brooding for long hours on top of a skyscraper like Batman, I read the critical reviews. I thought people would have issues with the world building (It’s a modern world with an epic fantasy past!) but no one’s actually complained about that. Instead, the main takeaways were that readers thought the pace was too fast, and wanted more character development or digging into the side characters. I’ve made notes for Book 2—and I’m juggling the character development with the thriller pacing.


    Long-term goal – build my author backlist. So write more books, and worry about ads and things later.

    • For 2023 – Finish the next two books in the Revenant Records series.
    • Complete twelve issues of the monthly newsletter.
    • When I finish my current series/short fiction backlog for the newsletter, submit at least three stories to magazines.
    • Write a proper Lukie-focused short as a reader magnet for the current series, and a second short for readers who’ve gone through Book 1.
    • Streamline my automation sequence for the newsletter.
    • Social media – Write a blog post at least once a month, besides the newsletter. Crosspost to Dreamwidth and Tumblr for audience reach. Try to find a social media that I can engage with that is fun and not tedious. (Currently enjoying Mastodon.) Write a blog post reviewing social media later on.
    • Read and review books and log them on Goodreads and/or Storygraph. Do one book review per month.
    • Engage an artist for some character/concept sketches, starting with the Librarian host of my newsletter.
    • Learn to draw so I can do my own character/concept sketches. Try to do one sketch every two days.
  • publishing,  vestige

    Final Night pre-order

    As everyone knows, the best way to manage your anxiety is to launch a book. I usually rely on lists and CBT to keep things in check, but this is madness! If this was a serial killer investigation, there would be corkboards and string connecting pictures to blood coffee, stains and incomprehensible scribbles! Wide publishing! Paperbacks! Do I use an aggregator or go direct to all the different vendors? Do I need affiliate accounts? How much should I do?

    I’ve also changed my email service provider at the same time—it was like moving e-house. Anyway, it’s done now even if I want to hit the block editor in the head with a rusted crowbar.

    Final Night was the book I didn’t intend to write. As my ‘survive COVID project’ I wrote a novel first, and then a short novel featuring one of the side characters. Well, a year later, the novel is still cooking, but Final Night is ready to face the world. And I’ve changed my publishing plans—to write a few more novels in the Revenant Records sequence before continuing with the novel sequence. That’s the good thing about self-publishing—you can change your tactics as you go.

    (You can tell I’ve had too much coffee this week.)

    Pre-Orders are Go!


    So the book! The first thing I’m launching commercially! It’s going live in less than a week! Currently on pre-order most sites and should be available for everyone on September 14th. (I’ll tell you about hardcopies later…)

    What’s it about? A teenager comes back from the dead to investigate her murder. A homage to the 80s, and a twist on the usual slasher film tropes. Set in the unique ‘Vestige World’ urban fantasy setting: a modern world with a magical past.

    Recently risen from the grave, Lukie has until dawn to avenge her death. If only she could remember who murdered her. And only if someone else doesn’t kill her again.

    High school’s out for the class of 1983. Forever.

    The last thing Lukie remembers is the farewell party in her hometown of Breakwater Bay. A final blowout before she leaves for university.

    But when she wakes up as a living corpse, confused, and weirdly hungry, she finds the sleepy coastal village is now full of strange cars and loud tourists. Her family home is a block of flats, and she can’t find her father. Her best friend has aged twenty years in a single night.

    Her memories are in tatters. She knows that someone hurt her. Someone betrayed her. Someone killed her. And that in some dark lonely place, she made a pact with something, and now she’s only got until dawn to find her murderer, or when the sun rises, she’ll be dead again. Forever.

    Also the audiobook, narrated by professional actor and performance poet Kyla Lee Ward, is available from my store now, or will eventually be on your favourite audiobook provider once it trickles through the Findaway Voices ecosystem.

    Let me know if you want an advance copy in exchange for an honest review! Unfortunately, the book isn’t set up on Goodreads yet–there’s a huge queue! Anyone know a friendly librarian?

    I have things set up on Storygraph, although it requires a login.

  • market research,  publishing,  quiz

    Survey about book formats

    I’m gearing up for publishing, which means I’d love to know about what formats you like to read your books in. Take the quiz and let me know.